Challenge Group has been engaged to act as an advisor and consultant for the new branding opportunity for Gow Media  Radio Network (formerly know as Yahoo Sports Radio). The network is comprised of over 500 terrestrial and satellite stations primarily oriented  towards sports. David Gow, the CEO of Gow asked Andrew Martin, managing partner of Challenge, as well as one of the original investors and organizers of the company, to assist the board in sourcing & evaluating nationally recognized branding partners for the radio network.

Gow recently announced the strategic partnership and refashioning of the network with SBNation, a Vox media sports vertical and a nationally recognized site and premier team sports site with over 300 featured news, commentary, podcasts, and robust fan communities.